Country risk strategic planning Essay Example

Country risk strategic planning Essay Example Country risk strategic planning Paper Country risk strategic planning Paper Nominated for Oscar film ‘Charlie and the chocolate factory’ (2005) directed by Tim Burton, Charlie as a small kid with big mind endeavors to find golden ticket to visit chocolate factory wherein varieties of chocolates viz. , lollipop, candies, chocolate bars and chewing gum are some of favorite snack of children although lollipops are another name for ‘cavities on a stick’. In the end, Charlie owns the biggest factory of chocolates in the world. The moral that is drawn out of this film, ‘nothing is impossible’ in business in order to become rich and famous, provided with right attitude, aptitude and a bit of fortune or luck. Also in this competitive world of global business, finding an area of opportunities is also an art to establish business with perfect business plans and supporting systems. France wines are one of the oldest and most revered by Popes and Princes whether it is red wine or black wine. Further according to researchers, a good wine extends health benefits such as in reducing cardiovascular diseases and ischemic stroke. Weather and climate conditions of various countries also necessitate consumption of wine which is why wine has been the most favorite beverage of French. Mode of entry France is Europe’s biggest diversified country having 60 million population and in producing industrialized economy with a GDP of $1. 4 trillion. France has always been center for international trade and commerce frontiered by Germany, Spain, Italy, Switzerland, Luxembourg and Belgium. Wine Business Monthly report 2005 states that most of the successful global wineries are in U. S although France has market for domestic brands, over the years, consumers began to use wines which are imported into France and with the changing times, new flavors of wines are being introduced into the country. Strategy In France every business must be registered with the Chamber of Commerce with a qualified accountant and also get an understanding whether business is being launched as a micro business which must show a turnover of 27,000 euros per annum and it will determine tax structure. Formalities of documents and payment of cheques in euros has to be made. Further strategy to launch product in the market must be through consumer forum and surveys periodically to know the feedback from the consumers about newly introduced wines. Control and evaluation Periodical research, feedback, evaluation of performance in wine market and find local suppliers in the market who can demonstrate product with efficient strategies of marketing. Further plans must be made to make improvements in the product offering better taste and flavor as wine market in France is saturated and consumers will always on the look out for new flavors as a matter of necessity. Contingency plan Launching of new brands of wine always face a threat of rejection or failure in the market in winning the taste of consumer. R. H. Philips winery had launched four new brands whereas each brand has it own variety, purpose, unique in packing with an appropriate reason. Conclusion Scope of wine business in France is large whereas keeping French speaking staff and a professional accountant are a must to be successful in wine business in France. References Charlie and the chocolate factory (2005) Accessed on 16 March 2007 imdb. com/title/tt0367594/ Gide Loyrette Nouel, Guide to doing business in France Accessed on 16 March, 2007 lexmundi. com/images/lexmundi/PDF/guide-france. PDF A step-by-step guide to setting-up business in France Accessed on 16 March, 2007 frenchentree. com/france-employment-work-jobs/DisplayArticle. asp? ID=20546 Sales Marketing Accessed on 16 March, 2007 winebusiness. com/SalesMarketing/webarticle. cfm? dataId=44324